How can a font company pull its straw to the stack in during COVID-19? At ANR BBDO, we helped Monotype, which owns the rights to the iconic Helvetica font, as well as MyFonts, place simple messages in their pangrams and placeholder texts.
A pangram is a sentence that contains all the letters in the alphabet. Pangrams are used extensively by designers and typers to quickly get an overview of what a font looks like. With the Tiny Reminders campaign, Monotype presents rewritten versions of some of the most famous sentences, as well as a rewritten version of a longer placeholder text from Alice in Wonderland. The new placeholder texts are found both in Monotype´s products and in their communication.