Vinge is a leading Nordic full-service law firm, with over 450 employees and offices in Stockholm, Gothenburg, Malmo, Helsingborg and Brussels.
Being one of the boldest and sharpest business law firms on the market, Vinge wanted to strengthen their position as a successful thought leader that makes a better society with the help of business law.
My mission was to reinvent Vinge's brand identity in order to distinguish them in a competitive market where most business law firms look the same.
As lawyers love to win, we wanted to develop a key distinctive asset that embraced the very symbol of winning: ✌️. Which, by coincidence, also happened to be the first letter in the company name. With help from the type foundry Letters from Sweden, Vinge also got their own headline font in four different styles. Each one representing their core values: bold, dynamic, original, solid.